About Us

Tim Otis is a healthcare marketing leader and the Founder and CEO of Empaira, an AI technology platform supporting long-term caregivers. He became a caregiver at age four when his mother was paralyzed and later supported his father through Parkinson’s disease. These experiences shaped his conviction that caregiving is one of the most overlooked and under-supported roles in healthcare.

Over the past 15+ years, Tim has led growth, digital transformation, and brand strategy across healthcare organizations and agencies, contributing to more than $30M in market-driven revenue through go-to-market strategy, demand generation, and digital innovation. He has supported organizations through multiple acquisitions and led multi-million dollar rebrands, building modern marketing and digital infrastructure in complex, regulated environments.

Tim’s work sits at the intersection of empathy, technology, and execution. He brings together lived experience and operational leadership to build systems that work in the real world. He has also served as an advisory board member for the CARE Fund, a non-profit providing financial support to families caring for children with serious medical conditions.

As “The Care-Led Innovator” on social media, Tim is building a growing platform focused on the caregiving experience, where he shares insights on the caregiving landscape, evaluates products that support caregivers in real life, and connects with advocates and voices across the space. This work has grown to more than 20,000 followers and serves as a direct channel for understanding and supporting caregiver needs at scale.

Tim is driven by a simple belief: that caregiving must be designed for, not endured.

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Sara Balter is a licensed therapist and care advocate with extensive experience supporting individuals and families navigating long-term illness, caregiving stress, and relational strain.

Through her clinical work, Sara has spent years working directly with caregivers and families facing chronic and progressive conditions. She has seen firsthand how emotional burnout, isolation, and lack of support often impact caregivers as deeply as the individuals receiving care.

Sara advises Empaira at the intersection of mental health, caregiving relationships, and ethical support design. Her perspective helps ensure the platform remains grounded in real clinical insight, prioritizes caregiver well-being, and approaches growth responsibly.

She is passionate about expanding access to support for caregivers and believes community-based connection is a critical foundation for healthier long-term caregiving systems.

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Mike Wold is the volunteer Arizona Regional Coordinator for the Institute for Healing of Memories, an organization that conducts weekend Healing of Memories Workshops throughout the world, providing healing to people who are suffering psychologically or spiritually from the painful memories of the past. He coordinates these workshops for veterans in Arizona. Mike is a US Navy veteran who is involved in organizations serving veterans and their families including being the leader of the Our Lady of Joy Military Veteran Ministry in Carefree, Arizona. In 2019 Mike was inducted into the Arizona Veterans Hall of Fame for his volunteer work with veterans.

Mike was a successful organizational development consultant, leadership coach, teacher, and facilitator for more than 15 years. Prior to that he gained 25 years of experience in management and project management in the private and public sector.  He is a former Financial Director and Assistant Commissioner for the Minnesota Department of Economic Security. He is also a former Engineering and Program Management Director at Lockheed Martin Corporation where he led large engineering organizations and business units.